About Us

Baby Gardner was conceived in 2002 with a sewing machine, a bottle of Mod Podge, and my love for vintage. But it wasn’t until 2007, when babies got bigger and the career took a detour, that I took a leap of faith to open the virtual doors at BabyGardner.com.

As the shop began, it didn’t take long for me to uncover and connect with other artists who shared my love for vintage and little ones. As I continued working on my own designs, I also began curating incredible talent from across the country.

Today, we’ve grown into a well-respected and creative little shop. Not too big. Not too small. Just right. And we’re still doing our thing in our own unique way — bringing you vintage-inspired designs for little ones that are truly special.

Curious about my background? I have a degree in fine art and graphic design and donned the hat of art director for several years (which has really come in handy with the needs of the shop). I grew up on the Gulf Coast and my roots are still happily planted in the South. My hubby and I made our nest in Birmingham where we’re raising our two little chickadees, Gracie and Aidan — the true inspiration behind Baby Gardner.

I hope you enjoy your visit through the shop. If you have a soft spot for vintage, I have a hunch you’ll fall in love.

Kind regards,
Deanna Gardner